On Palate Press: why authenticity makes most of us hypocrites, and why globalism makes it worse

My Palate Press article for this month is about why wanting authentic wine makes most of us hypocrites. I’m not talking about preaching wines of place in public and then buying Cupcake when no one’s watching at the grocery store, though there’s that. I’m talking about saying that we want wine to taste of its place, probably even truly believing it, but then really wanting wine to taste like the stuff we’re accustomed to liking. Drinking wine you like is fine — more than fine, in fact — but we run into real problems trying to compare or rank (formally or informally) wines from around the world: some authentic wines will always be underprivileged because their authentic flavors either don’t look like the established gold standards or just aren’t as nice. it leaves you one of three choices. 1. Drop ideas about wine tasting authentically of its place and look for producers who are just trying to match the global gold standards. 2. Burn the democratic wine flag and accept that some wines are the poor and downtrodden. 3. Stop comparing wines from different regions and love each in its own special, unique way. The argument in more detail, and with a cute dog picture, is here.

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